CLIENT: Creative Crawl, a city-wide tour of the creative workshops in GR.
TARGET AUDIENCE: Advertising, Design and Video Production students from Grand Valley State University, Kendall College, Calvin College, Ferris State University, Central Michigan University, Western Michigan University.
TACTICS: Posters, outdoor, guerilla (stickers), T-shirts, and social media.
PROBLEM: College students are terrified of networking events.
SOLUTION: Dissolve their fears by stressing the casualness of the event.